Case Study
The Black Stuff
Before
The Black Stuff had tried multiple agencies, but none could capture their brand's rugged, no-BS ethos. Most creative felt like generic knockoffs of competitors. The founder was stuck making the best-performing ads himself, an unsustainable solution as the company grew.
After
Fraggell became their full creative partner, handling everything from concept strategy and research to UGC, founder-led, and high-production studio ads. Within six months, our ads drove nearly one-third of all purchases on Meta, delivered a 9% CTR lift, and matched previous CPA benchmarks despite scaling aggressively. The founder got his time back and the brand got its edge back.
$367K+ Spent
Profitably
Fraggell Ads Drove Nearly 1 in 3
Purchases
9% CTR Lift Vs In-House Creatives
$300K+
SPENT ON FRAGGELL-MADE ADS
+9%
CLICK-THROUGH RATE VS IN-HOUSE ADS
301
CREATIVES DELIVERED IN 6 MONTHS